Want to speak at SMX? Now’s the time to submit a pitch! If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. The post Want to speak at SMX? Now’s the time to submit a pitch! appeared first on Search Engine Land. […]
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Webinar: Secrets to link building from SEO experts Learn the strategies to keep and which to skip. The post Webinar: Secrets to link building from SEO experts appeared first on Search Engine Land. See Original Article Google updates search result snippets for queries with quotes Now Google will now show the quoted text in the […]
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GA4 now shows Performance Max and Smart Shopping data Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping. The post GA4 now shows Performance Max and Smart Shopping data appeared first on Search Engine Land. See Original Article Webinar: The genius behind QR-code […]
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Link-building services: 10 best companies to improve your SEO Try these link-building services to improve your organic rankings. The post Link-building services: 10 best companies to improve your SEO appeared first on Search Engine Land. See Original Article Responsive Search Ads take center stage – are you prepared? Embrace the power of automation to produce […]
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Report: The State of Organic Marketing in 2022 A survey of top marketers to understand best practices, pain points, and future plans for success. The post Report: The State of Organic Marketing in 2022 appeared first on Search Engine Land. See Original Article LinkedIn Business Manager is now in public beta A cleaner, organized dashboard […]
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How to use 12 micro intents for SEO and content journey mapping Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find. The post How to use 12 micro intents for SEO and content journey mapping appeared first on Search Engine Land. See Original […]
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Webinar: Google Performance Max strategies Learn best practices for building campaigns that deliver. The post Webinar: Google Performance Max strategies appeared first on Search Engine Land. See Original Article How to do a schema markup audit This guide will walk you through the steps of a structured data markup audit and give you tips on […]
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Google removes language in help doc calling hidden Search Console query data ‘very rare’ This change was made after a study showed on average about 50% of queries were removed from the reports. The post Google removes language in help doc calling hidden Search Console query data ‘very rare’ appeared first on Search Engine Land. […]
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Creating new content vs. optimizing old webpages: Which is better for SEO? You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future. The post Creating new content vs. optimizing old webpages: Which is better for SEO? appeared first on Search Engine […]
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Google to ease ad restrictions for abortion pill providers The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice. The post Google to ease ad restrictions for abortion pill providers appeared first on Search Engine Land. See Original Article Google updates advanced location […]
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3 ways to dominate with Google Auction Insights and search intelligence Use these strategies to be one step ahead of your competition. The post 3 ways to dominate with Google Auction Insights and search intelligence appeared first on Search Engine Land. See Original Article Twitter’s algorithm ranking factors: A definitive guide A review of many […]
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Create campaign impact by reaching the Workday Consumer Learn how to attract, convert and retain this new consumer. The post Create campaign impact by reaching the Workday Consumer appeared first on Search Engine Land. See Original Article Twitter launches Campaign Planner Twitter started testing the tool in 2021 and has now rolled it out to […]
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TikTok commits to updating ad policies to better align with EU rules The social media platform has made significant improvements to safety over the last year, but they still have a long way to go. The post TikTok commits to updating ad policies to better align with EU rules appeared first on Search Engine Land. […]
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Google testing new featured snippet layouts If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search. The post Google testing new featured snippet layouts appeared first on Search Engine Land. See Original Article Pinterest introduces Idea ads and paid partnership tools The new features are […]
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Twitter announces Product Drops for merchants Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products. The post Twitter announces Product Drops for merchants appeared first on Search Engine Land. See Original Article Webinar: Get beyond the blast with this next-level email strategy Status quo email automation […]
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Google Chrome’s Topics API test going public July 1 Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. The post Google Chrome’s Topics API test going public July 1 appeared first on Search Engine Land. See Original Article Free webinar: Get a jumpstart with Google […]
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Snapchat now offers Dynamic Ads for Travel Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. The post Snapchat now offers Dynamic Ads for Travel appeared first on Search Engine Land. See Original Article Google updates its title algorithm for multi-language or transliterated/scripted titles […]
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The top five digital marketing courses in the U.S. Even a savvy marketer needs to choose the perfect program to fit their needs The post The top five digital marketing courses in the U.S. appeared first on Search Engine Land. See Original Article Webinar: An easy-to-use, actionable ABM framework (finally!) Proven examples to help you […]
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Google Analytics 4 guide for PPC Want to use Google Analytics 4 for paid search. This article walks through you get right out of the box. The post Google Analytics 4 guide for PPC appeared first on Search Engine Land. See Original Article More FAQ rich results being displayed in Google Search RankRanger data and […]
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Google News new design being tested This is currently a limited trial but changes to Google News may impact some publishers. The post Google News new design being tested appeared first on Search Engine Land. See Original Article Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO This is not […]
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SEO pioneer and expert Bill Slawski passes away Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works. The post SEO pioneer and expert Bill Slawski passes away appeared first on Search Engine Land. See Original Article Webinar: Transform your content operations with DAM McCormick is […]
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Content marketing strategy for small businesses: top 11 tips Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here. The post Content marketing strategy for small businesses: top 11 tips appeared first on Search Engine Land. See Original Article What’s your SEO learning style? Find out […]
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Google’s My Ad Center lets users control their ad experience, follow brands A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories. The post Google’s My Ad Center lets users control their ad experience, follow brands appeared first on Search Engine Land. See Original […]
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So you think you’re a martech genius? Take our quick 10-question quiz to find out! The post So you think you’re a martech genius? appeared first on Search Engine Land. See Original Article Why SEO is a great investment, not just a cost SEO, unlike SEM, is not an immediate growth channel. But with the […]
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PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features. The post PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations appeared first on Search Engine Land. See […]
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Why good content costs serious money Establish the right budget so your content can have a significant impact on your prospects. The post Why good content costs serious money appeared first on Search Engine Land. See Original Article TikTok Pulse puts brands next to the top 4% of videos TikTok Pulse is an advertising revenue-sharing […]
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Google removing support for some video and image sitemap extension tags These sitemap extension tags are being deprecated on August 6, 2022. The post Google removing support for some video and image sitemap extension tags appeared first on Search Engine Land. See Original Article How to analyze your SEO competitors and find opportunities Learn how […]
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3 powerful micro-conversion strategies for paid social Micro-conversions have the potential to decrease costs and improve conversion rates. Please visit Search Engine Land for the full article. See Original Article Start structuring your privacy-focused SEM measurement plan now The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build […]
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5 ways to level-up lazy listicles Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps. Please visit Search Engine Land for the full article. See Original Article Google rolling out conversion migration tool for Google Analytics 4 You can use this tool to import your Universal Analytics 3 […]
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Ahrefs has raised $1.5 million for Ukraine Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians. Please visit Search Engine Land for the full article. See Original Article See who’s speaking at SMX Advanced! Join 50+ of the world’s most respected search marketing […]
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How to handle unprofessional SEO treatment: tips and guidelines Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media. Please visit Search Engine Land for the full article. See Original Article Google unveils a simpler way for European users to reject cookies After being fined by […]
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Google SpamBrain: AI-based spam prevention system launched in 2018 Google said it identified about six-times more spam in 2021 than in 2020. Please visit Search Engine Land for the full article. See Original Article 11 breadcrumb SEO best practices for a mobile-first strategy Learn when to use three types of breadcrumb trails, the SEO benefits […]
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AIOSEO WordPress plugin integrates Microsoft Clarity What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience. Please visit Search Engine Land for the full article. See Original Article Microsoft took down 3 billion ads in 2021 Fake celebrity-endorsed ads, account takeover […]
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Google Search rolls out a more visual search interface on mobile with grid format Are both top results position one or does Google count the one on the right as position two? Please visit Search Engine Land for the full article. See Original Article Facebook warns publishers to avoid ‘watchbait’ tactics These tactics will result […]
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Google Ads Editor version 2.0 supports Performance Max campaigns The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more. Please visit Search Engine Land for the full article. See Original Article Google Business Profiles new emergency help attributes for Ukraine support Google also added hotel attributes to define […]
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Google’s free hotel booking links arrive on Search and Maps The expanded capabilities may be good news for hotels, but not so much for online travel agencies. Please visit Search Engine Land for the full article. See Original Article Save time on negative keywords using the lowest common denominator method Want to dramatically reduce the […]
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MarTech is ONLINE in just 2 weeks – grab your free pass now Don’t miss your opportunity to attend MarTech, online, March 29-30! Please visit Search Engine Land for the full article. See Original Article Google Performance Max campaigns: What marketers should know Performance Max campaigns use automation to help marketers drive more conversions. At […]
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Twitter Shops lets brands showcase 50 products Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Please visit Search Engine Land for the full article. See Original Article Member of SEO community and her two children killed in Ukraine Tatiana Perebeinis, the chief accountant […]
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Google and Bing halt all ad sales in Russia The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users. Please visit Search Engine Land for the full article. See Original Article Google Broad Core Algorithm Updates: Everything you need […]
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Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor. Please visit Search Engine Land for the full article. See Original Article Google may require […]
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3 ways to optimize internal linking Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking. Please visit Search Engine Land for the full article. See Original Article New Version of SEO Toolbar Our programmer recently updated our […]
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Google Ads latency issues and error messages within advertiser console Google has confirmed the issue and is currently investigating these reports. Please visit Search Engine Land for the full article. See Original Article Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default While opting in doesn’t increase your budgets, advertisers should opt […]
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Core web vitals vs. page experience: How they are different Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals. Please visit Search Engine Land for the full article. See Original Article LinkedIn’s Service Pages for freelancers […]
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Google denies mass search ad disapprovals or bugs with ad policy enforcement There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary. Please visit Search Engine Land for the full article. See Original Article Snapchat introduces attributable mid-roll ads for Snap […]
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Google AdSense launches related search for content pages The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors. Please visit Search Engine Land for the full article. See Original Article The benefits of dynamic rendering for SEO Google is getting better at crawling JavaScript, but there are still limitations. […]
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Microsoft Advertising launches Cruise Ads Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients. Please visit Search Engine Land for the full article. See Original Article Google adds Journeys to Chrome: search your history by topic Want to resume searching […]
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Google Search Console performance reports data issue may impact analytics This issue was between February 1st through February 3rd and did not impact your rankings. Please visit Search Engine Land for the full article. See Original Article Shopify SEO Guide: How to increase organic traffic to your store SEO tips to fully optimize your Shopify […]
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How Google uses artificial intelligence In Google Search From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article. See Original Article How marketers can best optimize their Google Shopping ads Google Shopping is […]
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Deepcrawl launches technical SEO app for Wix Wix’s SEO efforts continue with an app for SMEs that costs $7 per month. Please visit Search Engine Land for the full article. See Original Article Recommendations roll out to Discovery campaigns Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Please […]
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Microsoft earnings: Search, LinkedIn advertising revenue rise Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article. See Original Article Google kills FLoC, introduces Topics API as its next-gen targeting tech The new Privacy Sandbox proposal determines topics to share with […]
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Semrush acquires SEO training website Backlinko This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Please visit Search Engine Land for the full article. See Original Article How AI can automate SEO tasks at scale AI and its offshoots are expanding capabilities for […]
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What happened when we turned off AMP We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move. Please visit Search Engine Land for the full article. See Original Article Google Search Console launches desktop page experience report We now have a tool from Google to […]
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Google Business Profiles sets waiting period for new owners and managers Newly granted users now must wait 7 days before they can manage all the features of the profile. Please visit Search Engine Land for the full article. See Original Article E-commerce sales jumped this holiday season as search marketers weathered Google updates Despite supply […]
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SEO software tools: What marketers need to know SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles. Please visit Search Engine Land for the full article. See Original Article 3 ways to check technical […]
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Yoast SEO to launch on Shopify The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022. Please visit Search Engine Land for the full article. See Original Article Google launches ‘Shops’ section in mobile search results The Shops section shows three to ten retailers based on their organic search rankings. Please […]
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Meta will remove targeting options for sensitive topics on January 19 Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Please visit Search Engine Land for the full article. See Original Article 4 ways data analysis can help you generate new ideas and optimize your content If your competitors outrank you, […]
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Google Search Console testing announcement bar Google looks to be testing a new announcement section at the top of the Search Console interace. Please visit Search Engine Land for the full article. See Original Article Google Merchant Center allows retailers to save product filters Save-able product filters can enable marketers to more quickly zoom into […]
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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. Please visit Search Engine Land for the full article. See Original Article 4 tips […]
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Microsoft Bing’s Shopify integration now live with buy now After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations. Please visit Search Engine Land for the full article. See Original Article Inclusive marketing resources to strengthen your brand’s messaging Consumers aren’t just buying your product, they’re buying […]
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How to optimize your site for better findability An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility. Please visit Search Engine Land for the full article. See Original Article New Version of SEO Toolbar Our […]
The new message How to optimize your site for better findability is attributable to: Jeff V. Mackey
Chrome will show updated pricing in the tabs grid on mobile Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card. Please visit Search Engine Land for the full article. See Original Article Google Review Snippets rich results report updated You may see a reduction in the […]
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December 13: The latest jobs in search marketing On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article. See Original Article Google Ads refreshes custom columns UI and adds new metrics When it rolls out in a few weeks, advertisers will […]
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9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Please visit Search Engine Land for the full article. See Original Article Microsoft Advertising adds Asian-, Latin-, Women-owned […]
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Microsoft adds simple default browser change option after receiving criticism In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button. Please visit Search Engine Land for the full article. See Original Article Google Ads ditches campaign drafts in updated […]
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Google Search lets you see if a doctor or healthcare facility takes your insurance Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article. See Original Article 3 tactics to improve CTAs for increased relevance and conversions […]
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