Digiday Reveals 56% of Advertisers Paused Facebook Spend in July via @SusanEDub

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Digiday Reveals 56% of Advertisers Paused Facebook Spend in July via @SusanEDub

A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.The post Digiday Reveals 56% of Advertisers Paused Facebook Spend in July via @SusanEDub appeared first on Search Engine Journal.
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At Wall Street Journal, News Staff and Opinion Side Clash

A heated dispute between the newsroom and the opinion section of one of the country’s most respected news organizations has spilled into public view.
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Trending: Asia Pacific Search Engine Optimization (SEO) Tools Market Demand, Growth …

Trending: Asia Pacific Search Engine Optimization (SEO) Tools Market Demand, Growth, Opportunities and Forecast 2025|Ahrefs, Google, SEMRush, …
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COVID-19 is the asteroid that struck American small business

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COVID-19 is the asteroid that struck American small business

Billions will be lost to digital marketing if SMBs close their doors.

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Dream actress IU opens up about her movie opposite Park Seo Joon: Really chaotic but also very …

IU is currently filming her first commercial film titled Dream. The singer-actress stars opposite Park Seo Joon in the sports-themed movie. Written By …
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The Ultimate List of Email Marketing Stats for 2020

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
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No in-person events until 2nd half of 2021, marketers say

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No in-person events until 2nd half of 2021, marketers say

But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.

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How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] via @brentcsutoras

Prevent SEO problems from ever going live. Join this webinar and discover how to easily integrate SEO testing into the QA process.The post How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
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Ncontracts adds marketing leader to ranks

Guy Weismantel has joined the 11-year-old company as executive vice president of marketing about six months after the Brentwood-based company — …
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Christopher Dickey, Renowned Foreign Correspondent, Dies at 68

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Christopher Dickey, Renowned Foreign Correspondent, Dies at 68

He reported from Paris and from war zones and published seven books, including a pained memoir about growing up with his father, the poet James Dickey.
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Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.

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Bari Weiss Resigns From New York Times Opinion Post

In a letter posted online Tuesday, she cites “bullying by colleagues” and an “illiberal environment.”
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3 Nonprofit Marketing Tactics Every Business Can Learn From

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3 Nonprofit Marketing Tactics Every Business Can Learn From

It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing and generating income.

But typical approaches to marketing and advertising are just not going to work.

Why? Because people’s needs have shifted drastically, and people are used to personalized marketing. A look at actual search trends over the last few months, compared to previous years, shows that interests across the board have shifted. So even if you’re hitting up the right audience, you may See Original Article

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CMO interview: Changing the perception of marketing from brand to revenue generation

There's a positive side to come out of the COVID-19 crisis for Hudson's chief marketing officer, Vivianne Arnold, in the way she's repositioned the …
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Search Engine Optimization Services Market Size 2020 – 2027, Leading Companies – Exaalgia …

Search Engine Optimization Services Market Size 2020 – 2027, Leading Companies – Exaalgia, Over the Top SEO, Victorious SEO, BOWEN, …
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Henry Martin, Wry New Yorker Cartoonist, Is Dead at 94

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Henry Martin, Wry New Yorker Cartoonist, Is Dead at 94

He defined his artistic mission as finding humor in the mundane and everyday — and he found it for 35 years.
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How to set up a simple Google Ads testing framework for continual campaign optimization

Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors

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Unintended Consequences of Viagra Advertising

New JMR research shows how Viagra advertising can inadvertently make more babies
The post Unintended Consequences of Viagra Advertising appeared first on American Marketing Association.

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On Page SEO: The Key Considerations for Ranking Higher on Google [Infographic]

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On Page SEO: The Key Considerations for Ranking Higher on Google [Infographic]

Sentence length; Flesch reading ease; Sub-heading distribution; Keywords. Check out the infographic below for more detail. On Page SEO checklist …
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How to Write a Request for Proposal with Template and Sample

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Swansea High grad's successes featured in Citadel's marketing campaign

Swansea, SC (Paul Kirby) – When a business or institution is trying to market anything, whether it be a car, a home, or even a service like a college …
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E-A-T & Link Building: A Guide to Evaluating Prospects via @_kevinrowe

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E-A-T & Link Building: A Guide to Evaluating Prospects via @_kevinrowe

E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. This guide will help you get started.The post E-A-T & Link Building: A Guide to Evaluating Prospects via @_kevinrowe appeared first on Search Engine Journal.
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Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage.

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Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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